From Launch Funnels to

“Please Just Handle My Content!”

So here’s the deal: The Content Loop didn’t start out as the content-repurposing, automation-meets-human-magic service you see today. We actually began as The Launch Squad, dedicated to helping solopreneurs build launch funnels—all the gears and gadgets you need to roll out a big launch, just with a little more heart and a lot less headache.

But pretty soon, we noticed a pattern. Our clients—busy, creative, absolutely swamped solopreneurs—were totally overwhelmed trying to show up consistently online. They needed a way to take their big ideas and sprinkle them across the social media universe, but let’s be real: recording, editing, and posting everywhere feels like a full-time job. And finding a team to do it? That felt like another full-time job.

So, we decided to take our love of systems and automation (we’re nerds like that) and solve this content chaos once and for all.

Mission:

Put You Back in Your Creative Zone

Fast forward a bit, and voilà: The Content Loop (affectionately referred to now as “The Loop”). Our mission is simple—we handle the tech and the tedium so you can stay focused on your magic, making it easy for you to show up everywhere without, well, actually having to be everywhere. You do your thing; we’ll handle the rest. It’s like teleportation for content… but with a slightly better ROI.

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Meet the Team

Behind the Tech

The Content Loop’s tech-first, high-touch approach was crafted by a team of automation experts and content enthusiasts who know exactly how to blend innovation with personal connection. With decades of combined experience building automated systems, our team saw the potential of AI when tools like ChatGPT arrived on the scene. But here’s the twist: we knew AI alone wasn’t enough. After all, we’re working with real people and unique brands that deserve more than a one-size-fits-all solution.

Our team’s focus on combining AI with human expertise is what makes The Content Loop truly unique. We bring the speed and efficiency of automation while ensuring each piece of content has that polished, on-brand touch that only real eyes and genuine understanding can provide.

So we blended AI with a real human team to create a powerful hybrid model. This means we get the speed and cost-savings of AI, but with the quality and personality that only human eyes (and occasional dad jokes) can bring. The result? A high-touch, super-efficient service that lets you relax and maybe even enjoy some downtime for once.

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Why We’re Different

(And Why It Matters)

We’re not just here to make content—we’re here to make content easier. And we do it with a few core principles in mind:

  • Human Touch Meets AI Efficiency: We use AI to handle the repetitive stuff, but it’s our team that adds the polish. Your content stays your content.
  • Consistency with Your Unique Voice: We don’t do “one-size-fits-all” here. Every post, video, and graphic is fine-tuned to match your voice and style.
  • End-to-End Service: You have better things to do than post at peak times—we take care of ideation, creation, optimization, and even the posting, so you can focus on the big stuff.
  • Top-Notch Quality Control: Our team reviews everything to make sure it’s on-brand, engaging, and never cringe-worthy.

Who We’re Here to Help

Our clients are ambitious, busy, and a little tired of spinning all the plates. You’re an entrepreneur, an influencer, or a growth-minded creator who’s ready to scale but doesn’t have an extra 10 hours lying around each week to dedicate to editing, production, and distribution. And whether you’re aiming to hit 50K followers on YouTube or break past a growth plateau on Instagram, we’re here for it.

Sound familiar?

Here are a few things we regularly hear from our clients:

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“I have too many ideas but no time to execute.”

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“My brand is me—I need help that gets me.”

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“I want to grow, but all these platforms make my head spin.”

If any of those resonate, then welcome to The Loop, where your voice meets our tech + human expertise to make consistent content possible.

Let’s Get This Started

So, if you’re ready to stop stressing about content and start making an impact, we’ve got your back. Book a call or sign up today—we’re here to make sure your content is just as brilliant as the vision behind it.

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Let’s Chat Content Magic

Book a call and see how easy content creation can really be!

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Sign Up & Sit Back

You bring the ideas, we handle the rest. Sign up to get started!

Spotlight

On a few Founding Members

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Meet Nicole Stern

Founder of Fertilista

Nicole Stern has been in the acupuncture game since the age of 24, opening her first practice in a charming two-story medical building in Metrowest Boston. Not long after moving in, two dental office neighbors popped by, asking for her help with—you guessed it—getting pregnant. Nicole’s first thought? “Sure, why not?” Her second? “Wait, can I actually do this?” She gave it her best, and pretty soon, both women were announcing pregnancies. Word spread, and soon Nicole was known as the acupuncturist for fertility in her community.

These days, Nicole is the founder of Fertilista, a practice combining her acupuncture expertise with specialized IVF protocols to help women on their journey to parenthood. Fertilista isn’t your typical fertility support—it’s Nicole’s unique mix of skill, science, and heart, all fine-tuned to support women through the twists and turns of fertility treatments.

Nicole’s Content Conundrum
Between running a packed acupuncture practice and managing Fertilista, Nicole’s to-do list was already overflowing. But she dreamed of taking Fertilista further, building a platform and brand that could reach more women. The problem? Endless hours of content production, posting schedules, and platform management just weren’t in the cards. Nicole needed visibility, but finding time to “be everywhere” was simply out of reach.

How We Gave Her Time (and Sanity) Back
That’s where The Content Loop came in. We made it simple: Nicole hands over her ideas, and we transform them into content that’s optimized, posted, and ready to make an impact. “For me, it’s not just about saving time,” Nicole says, “it’s about avoiding the content-creation rabbit hole. I don’t have to learn new tools, manage another team, or figure out how to schedule posts—I just hand it off, and it gets done!”

Now, Nicole’s audience is growing, and she has the peace of mind to keep doing what she does best: helping her clients through their fertility journeys.

Where to Find Nicole
Want to see more of Nicole’s work and the content we’re cooking up for Fertilista?

Meet Melissa Shaw

President at Lewis Realtors

Melissa Shaw is a powerhouse in the Pacific Northwest real estate scene, wearing multiple hats as Principal Broker in Oregon and Designated Broker in Washington. With over 20 years of experience, Melissa has not only sold over $108 million in home volume since 2016 but has helped more than a thousand buyers and sellers find (or say goodbye to) their dream homes. Her secret? A rare combo of friendliness, efficiency, and laser-focus on the details. Melissa’s clients know she’s 100% committed to making their transactions as smooth as possible—and she doesn’t just say she’ll follow through; she lives it.

Beyond helping people buy and sell, Melissa is known for her proactive approach and customized marketing strategies, mixing online finesse with tried-and-true offline efforts. Her goal? To get her clients the best price for their homes, fast, with clear communication every step of the way.

Melissa’s Content Challenge
As a solo operator, Melissa is juggling all the hats: business development, client care, negotiation, and now, content creation. After learning from the best (Keri Murphy herself!), Melissa sharpened her on-camera skills and mastered delivering her message with confidence. But while she knows the value of showing up online, the idea of creating, repurposing, and posting content across all the platforms? That’s a whole different ballgame. And for Melissa, it was quickly becoming too much.

How We Freed Up Melissa’s Time
Enter: The Content Loop. We took on the heavy lifting, transforming Melissa’s video content and managing the editing, optimization, and posting—all in her brand’s voice. “They handled everything from editing to posting, freeing me up to focus on scaling my business without worrying about content. And with a dedicated content editor, I knew my brand was in good hands,” Melissa says. Now, she can focus on what she does best, while we keep her visibility up and her content consistent.

Where to Find Melissa
Want to see Melissa’s work and the content we’re rolling out on her behalf? Follow along here:

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